A brief story about socks

My father,    Ashvin Jayantilal Chudgar   , working on a machine called an “Amy knitter” at Keystone Hosiery.

My father, Ashvin Jayantilal Chudgar, working on a machine called an “Amy knitter” at Keystone Hosiery.

My father had a big idea for a new way to manufacture socks. After decades of patient waiting, he opened a tiny factory and filled it with talented craftspeople and antique textile machinery. Those people and machines made the best socks you can imagine—I think they might have been the best in the world. But the factory didn’t succeed.

My father didn’t understand where his big idea fit into the competitive landscape. He got distracted by frivolous projects. Worst of all, he didn’t know how to communicate the enormous value of the work he was doing to the people who needed to understand.

All the time, I meet people like my father: people with big ideas and the skills and courage they need to make them real. Maybe you are such a person yourself. I was too young to help my father, but I can help you.

If we work together, I’ll give you the tools you need to understand how you big idea fits into the wider world, to stay focused on the work that matters most, and to speak powerfully and honestly to the people you care about. 

If you have big ideas, I want to help. Let’s go sell some socks.