Clear, powerful communication is an existential necessity for health care organizations. Our state’s association of health plans asked me for help formulating a communications strategy that works in this time of transformative change. To that end, I articulated a simple set of principles and concepts to keep health plans’ communications focused on human needs.

Some of the most transformative ideas in health care are the least visible. I worked with our state’s nonprofit HMOs to spread the word about the most innovative things they’re doing to bring wellbeing with reach for everyone.

A national health I.T. company needed to tell leaders of hospitals and health systems about a new technology for clinical documentation improvement (CDI). My client asked me to create four original concepts for an advertising campaign that spoke to the aspirations of care providers today.

A visionary consultancy wanted to grow — and to grow, they needed to understand the kind of business they were, and why. I led the whole company in a brand development exercise that resulted in a new understanding of their mission, vision and values. According to the CEO, the workshop ended up “crafting messaging that is so accurate, it is scary (in a good way).”

Health reform worth doing takes new approaches to risk. To help physicians and other clinical leaders welcome the possibilities of ACO risk-sharing, an ad agency hired me to write this article for a trade publication. 

The trouble with innovation is that it’s unfamiliar — sometimes even scary. To help a digital payment provider introduce the world to the possibilities of transactions enabled by internet-connected objects, I worked with executives to build out a “thought leadership” platform. This article is part of it.