Four concepts for health care leaders
A national health I.T. company needed to tell leaders of hospitals and health systems about a new technology for clinical documentation. My client asked me to create four original concepts for an advertising campaign that spoke to the aspirations of clinicians today.
The Commerce of Things
The trouble with innovation is that it’s unfamiliar — sometimes even scary. To help a digital payment provider introduce the world to the possibilities of transactions enabled by internet-connected objects, I worked with executives to build out a “thought leadership” platform. This article is part of it.