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Hello!

Here are some of the projects I’ve worked on lately. Thanks for taking a look. — Neil 

 
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Designing a new language of care

Clear, powerful communication is an existential necessity for health care organizations. Our state’s association of health plans asked me for help formulating a communications strategy that works in this time of transformative change. To that end, I articulated a simple set of principles and concepts to keep health plans’ communications focused on human needs.

 
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Telling the stories of health pioneers

Some of the most transformative ideas in health care are the least visible. I worked with our state’s nonprofit HMOs to spread the word about the most innovative things they’re doing to bring wellbeing with reach for everyone.

 
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Feeling the pulse of doctors and hospitals

A national health I.T. company needed to tell leaders of hospitals and health systems about a new technology for clinical documentation improvement (CDI). My client asked me to create four original concepts for an advertising campaign that spoke to the aspirations of care providers today.

 
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Giving voice to the soul of a team

A visionary consultancy wanted to grow — and to grow, they needed to understand the kind of business they were, and why. I led the whole company in a brand development exercise that resulted in a new understanding of their mission, vision and values. According to the CEO, the workshop ended up “crafting messaging that is so accurate, it is scary (in a good way).”

 
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Finding the joy in accountability

Health reform worth doing takes new approaches to risk. To help physicians and other clinical leaders welcome the possibilities of ACO risk-sharing, an ad agency hired me to write this article for a trade publication. 

 
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Selling the world a strange new idea

The trouble with innovation is that it’s unfamiliar — sometimes even scary. To help a digital payment provider introduce the world to the possibilities of transactions enabled by internet-connected objects, I worked with executives to build out a “thought leadership” platform. This article is part of it.